Adidas dropped Kanye West

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Adidas dropped Kanye West because he suggested he could make anti-Semitic remarks and that Adidas would not dump him.

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However, the contentious choice to end a seven-year relationship with the 21-time Grammy winner was not without consequences.

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The Financial Times has published a new analysis that details the expenses of that big choice. Adidas reportedly holds $530 million in outdated Kanye West goods.

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Adidas wants to sell such shoes at a substantial discount in order to avert a financial disaster at the end of the year.

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Adidas does not yet know how it will sell the shoes. It also illustrates how deeply Adidas got into business with West, and

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and how much of their prosperity was dependent on the now-banned star’s popular success.

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Adidas profited “upwards of $1.8 billion” on the West agreement, which is around 7% of the company’s yearly revenues.

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The magnitude of the financial gain explains why the sneaker company waited so long to discontinue its contract with West.

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In January, the Adidas 350 v2 “Granite” will be released as the company’s first unauthorized West product for $230. Industry observers will be interested to watch how that product sells without West’s typical branding

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